Case Study - High impact exhibition spaces, events and retail environments

The Challenge

2016-2013

Evolution Gaming asked us to create a totally immersive visitor experience with a viewing gallery, VIP facilities, reception, even a champagne bar.

2016

Evolution Gaming love the beautifully architectural booth that we created for them in 2015, but for 2016 they wanted to bring their games to life like never before and celebrate their 10th Anniversary with the whole of ICE! No mean challenge, but we had the answer.

We converted the huge high impact voile on the front of the 2015 booth to an 11m LED Screen and linked it directly to the demo areas! Now the entire hall could share the excitement of the live Evolution Gaming experience and everyone could get involved with the anniversary celebrations.

2015

Evolution Gaming had a new position at ICE 2015. Now right next to their major competitors and at the rear of the hall, they challenged us to ensure visitor numbers remained high, brand values were upheld and competitor differentiation was massive.

We responded with a daring double deck concept unlike any other at the show. To ensure high visitor numbers, we designed the concept around a massive floating graphical voile that beautifully framed the booth ensuring it could not be missed.

We conceived a minimal design that exuded quality and confidence in line with the Evolution Gaming brand and positioned a fast moving marketing zone to focus attention on the product, maximising selling opportunities and customer engagement. The beautiful VIP lounge was positioned on the top deck, providing incredible views of the show and with facilities like a champagne bar and full waiter service, business was a pleasure in this environment.

The final design was a total success, providing a 10% increase in visitor numbers and more leads than ever before, but most importantly an experience that customers did not forget!

2014

Evolution Gaming returned to ICE in 2014 and for this year we took our beautiful double deck and pushed it further. We created bigger more expressive graphical voiles to increase visitor cut through, extended the digital product display areas and enhanced the VIP entertainment suite. The quality of the booth speaks for itself and so does the positive effect on Evolution Gaming’s customers.

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2013

Our Response

Our Design Team created an incredible cantilevered double-deck structure, featuring a main reception control hub, with a ground floor digital product demonstration zone and VIP Area.

Bringing the experience to life

The booth’s massive product impact and competitor differentiation was created through the use of a high impact printed transparent voile, enclosing an intimate first floor VIP area with panoramic views of the show internally, while externally it provided huge levels of brand and product promotion.

All internal areas of the booth were carefully designed, decorated and illuminated to bring Evolution Gaming’s brand to life. A dynamic open plan digital product demonstration zone was built on the ground floor, creating a brand-led ‘selling zone’ to excite and attract visitors, while the reception hub was positioned to allow for central control of the entire booth and of course all this was completed by the team in just three days.