The Challenge

Jacobi Jayne are the leading birdcare supplier and Glee is the crucial trade event in any outdoor retailer’s calendar. For Glee 2016, Jacobi Jayne wanted to really impress, with a booth that was engaging, colourful and unlike any of the dull corporate designs that they felt did not work at Glee. Jacobi Jayne sell a huge range of products and our main challenge was to find a way to present this variety in an informative and fun way! Most of all we wanted to bring the charm and delight of caring for wild birds to life….a tall order, but we did it! 

Our Response

Our design team did a brilliant job in creating a thrilling ‘cartoon style garden landscape’ where the trees and branches became merchandising units and the entire booth took on the feel of a contemporary woodland or garden. We incorporated a full height lightbox to promote the brand and hung the huge range of bird feeders in the merchandising ‘trees’. The booth featured a natural garden area, allowing visitors to relax and learn more about the product…even the reception counter looked just like a bird feeding table!

The design was the perfect backdrop for the Jacobi Jayne product line and demonstrated just how creative our design team can be.
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