• Building on great foundations..!
    Following the huge success of our stateside shows for John Guest USA, we are now taking the concept right across Europe.


2017

We’ve just given our superb US based John Guest booth a complete graphical make over for the new ProLock product launch at AHR 2017 in Las Vegas.
 
Gone is the clean white look of 2016 and in comes a new darker sophisticated black and blue theme. It’s a booth like no other in the US and the move to black combined with live product demonstration points and a brilliant giantised seven foot plumbing fitting creates a real buzz and superb visitor numbers amongst all of the generic booths that typify US show halls.

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2016

Following the huge success of our stateside shows for John Guest USA, we are now  taking the concept right across Europe in a superb multi-show package.

In 2015 working in tandem with the John Guest Design Team we took a risk. We created a totally new vision for how the sector leaders should look and promote their products at major shows like AHR in the US. The big news is it worked - more visitors, more hits and a true statement of intent in the market place.

Now in 2016, building on that same foundation, we have extended the design and created a truly modular kit. Our new design retains all of the same benefits as our original concept, including the striking giantised elbow joint, mobile interaction points, POS impact walls and stunning product display; but we’ve made it totally flexible. The system is now designed to work across any footprint or show position and its success has been unmatched. Currently it is the ‘go-to’ John Guest stand at all major European shows including Homebuilding and Renovating, BrauBeviale and ISH 2017.
 
See it at our next show – London Homebuilding and Renovating, September 2016



2015

The Challenge

John Guest are the world leaders in push-fit plumbing technology. They are the originators of a connector system that has revolutionised the market in Europe. So when they wanted to expand their US presence and really make a statement of intent at AHR Chicago they asked Evolve to develop the booth.

Our Response

From day one we knew the booth had to look like no other at the show. So we threw away the US design rule book and dropped the system display and carpets pads used by so many others. Instead we created a fully featured booth that performed brilliantly and even looked like one of the famous circular John Guest fittings that it was promoting.

Building Customer Awareness

For John Guest the show was all about improving customer awareness. So we deliberately designed the booth around a radial footprint, reflecting the strong circular identity of the products and building brand value into every aspect of the design.

The true benefits of the product range could only be experienced through live demonstration, so we put mini-workshops all over the booth. We even turned part of the reception counter into a product demonstration area to ensure that every visitor experienced just how easy the products were to use.

High level brand promotion was created through a stunning circular canopy and large scale digital screens were used to promote the history of John Guest. But, without doubt, the star of the show was the giant John Guest fitting that we specially commissioned from a sculptural model maker.

A US Roadshow

Like all of the booths we create, our John Guest concept was designed to be modular and totally reconfigurable and it’s this flexibility that gives John Guest such incredible benefits. The booth is now set to meet the needs of multiple shows across the USA and by reconfiguring it (rather than re-building) we provide big cost reductions, high quality and consistent brand recognition.





The Benefits

  1. A unique booth with unbeatable show impact
  2. A booth to provide the ultimate showcase for the product range
  3. Live product performance
  4. Maximised visitor numbers
  5. Modular and totally reconfigurable, reduced show costs


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Evolve Creative Solutions Ltd
Suite 33
Barley Mow Business Centre
London W4 4PH

+44 (0)20 8987 6096
hello@evolvecsl.com
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