Case Study - High impact exhibition spaces, events and retail environments

The Challenge

Novomatic Lottery Solutions are the innovation leaders in the Lottery Gaming Sector and for EL Congress 2017 they challenged Evolve to create a booth and hospitality suite that celebrated their top level position in the sector, while providing a much ‘cooler vibe’ than their audience expected. The spaces needed to promote both the retail and interactive products ranges and there was a twist! The booth and hospitality suite had to relate to one of the most stunning new buildings in Poland, the Krakow Congress Centre that was holding the event.

2017

Our Response

Taking our lead from the sumptuous curves of the Congress Centre and the brand’s ‘fluid dynamic’ marketing, we developed an organic concept that beautifully mixed these directions with the latest performance attributes of a cutting edge sales driven design.

Our booth included a fully integrated LED Video wall, retail/in-lane and mobile demonstration areas, as well as a bar and hospitality seating for 11 people. The hospitality suite beautifully matched the booth and provided informal seating for 50 with a specially developed presentation theatre and mini product demonstration zone.

The functionality of the spaces was superb, but it was the unbelievable 1960 sci-fi look and feel that really inspired visitors and made the booth and hospitality suite the talk of the show.

The Booth

The Hospitality Suite

We were so happy with the NOVOMATIC Experience Lounge at this year’s European Lotteries Congress in Krakow that we felt our exhibition space was by far the most innovative and exceptional.

All these ingredients make Evolve one of the most professional, exciting, and innovation-led companies in the industry—a company we highly recommend!

Head of Int. Corporate Marketing,
Communications & Experience