2017
Perform loved our 2016 ICE booth concept and for 2017 they asked us to build on the design, providing more meeting rooms, more hospitality and more targeted messaging. We responded with a sharper more direct concept that featured a high level promotional banner ensuring superb brand distance visibility. We backed this up with exceptional visitor facilities including a business lounge, 3 meeting rooms, 3 demonstration pods and hospitality seating for 12.
The booth punched well above its weight and attracted superb footfall…and best of all, we achieved this on the same footprint and to a lower budget than 2016!
2016
The Challenge
Perform were looking to target a specific audience type at ICE Totally Gaming, so they challenged us to create a booth that would speak directly to their these visitors and encourage them to walk onto the booth and learn more.
Our Response
We developed a scientific journey route model which established the most important Perform messages that the stand needed to emit in order to attract visitors from 50, 25, 10, 0 and -1m. We started with visitors viewing the booth from the hall entrance points and rationalised the design, messaging and even imagery, according to the established viewing distances. But we didn’t stop there, beyond the specialist audience targeting elements the booth offered a huge range of business and marketing-led facilities. We included four digital demonstration pods positioned at the very front of the booth to maximise product visibility and sales opportunities and we backed this up with a bar and business lounge, plus two meeting rooms with capacity for twenty people.
Here’s the best news…The journey route model worked incredibly well. Perform experienced a very high footfall, but most importantly the right kind of targeted visitors were on the booth every day.
If you want to know more about a customised visitor journey model just get in touch.
