• A spring board to the world stage of mobile gaming…!

The Challenge

Pocket Games Soft is a world-class mobile games company that prides itself on the development of unprecedented, immersive gaming experiences. They have a big aim…to revolutionise mobile app gamification. So when Pocket Games Soft chose ICE to herald their inception, they wanted to work with Evolve, the most experienced booth development company in the sector.



Pocket Games Software (PGS) were focused on surpassing their amazing 2017 ICE debut with an even bigger and better stand for 2018 and once again they turned to Evolve to make this happen!
So our design team took our 2017 stand concept and turned the volume up to the max!
Massive visual presence

Our 2018 stand design included no less than 7 huge video walls creating an amazing panoramic backdrop on which to display the latest Pocket Games Software title releases. We immersed visitors in a huge sound bubble using a spatial sound system and we incorporated one of the most advanced theatrical lighting systems seen at ICE. The visual impact of the stand was stunning and we backed this up with an even better product / visitor engagement package.

Live Interactive Gameplay

For 2018 we provided no less than 34 gameplay demonstration points, but we wanted to create real hype around the games. So three daily live competitions were held where visitors played against each other on the demo points. Prizes included iPhones and Samsung Tablets and the massive rear screens gave immediate competition feedback with verbal support provided by an MC revving up the crowds! These competitions proved hugely popular across the show, with exceptional numbers of visitors flocking to the Pocket Games Software stand throughout the day!

With exceptional B to B facilities including two VIP meeting rooms and a hospitality area capable of seating 16 guests, our 2018 Pocket Games Software stand surpassed our client’s expectations massively.

Even our finishing touch of a branded fairground style crane game proved a big hit and completed another stunning stand for Pocket Games Software at ICE.


Our Response

Our design team were working on the concept in secret for months. They had once clear aim; to develop one of the most outrageous and confident debuts ever seen at ICE.
We started with the idea of building a space that looked just like a spectacular theatrical set, taking inspiration from rock concerts and car launch events to drive the design. Our client wanted a really high level of audience participation through staged iPhone 7 give-aways. So we knew we were going in the right direction when we suggested using low level cameras and voice mics to broadcast a live countdown and winner reaction across huge video walls.
The final design was stunning. Built around a huge 25m high level brand canopy with an independent theatrical lighting rig, we included two 10m video walls and a specially commissioned Pocket Games Soft logo to bring the brand vividly to life.  
At the centre of the ‘stage’ we developed an interactive product counter that accommodated 15 mobile devices and to really push the wow factor, we installed three hologram units to present the games in a stunning virtual world.

One of the most important areas of the booth was the game demonstration zone. This area featured 5 game themed demo pods where visitors were invited to learn more about each title through specifically programmed hand held devices. The design was completed with a reception counter and stage, where winner announcement and live interviews were streamed. We even provided a heightened VIP experience, through the inclusion of a business lounge and bar for 20, with VIP meeting rooms for 16 visitors.
An incredibly ambitious concept, for an incredibly ambitious company – Our Pocket Game Soft booth represents one of the most confident and inspiring launches ever seen at ICE Totally Gaming.





It’s been great working with Evolve both before and during ICE 2018. They are quick in response to any of our requests, sensitive and clear on all financials. Most importantly  Evolve’s on site team are patient with our questions and brilliant at helping with the stress and anxiety from customers at show time. I value them as one of the best in the field and would definitely like to work with them again!

Associate Director
Pocket Games Software

The Benefits

    • Massive brand impact to the main aisle and across the show hall
    • The highest level of brand and product promotion
    • Clearly defined demonstration areas providing better product understanding and better customer interaction
    • Optimised traffic flow and booth layout to maximise Pocket Game Soft meeting & demo opportunities
    • Refined and high quality business and meeting areas – a superb reflection of Pocket Game Soft’s brand values