• A spring board to the world stage of mobile gaming…!





The Challenge

Pocket Games Soft is a world-class mobile games company that prides itself on the development of unprecedented, immersive gaming experiences. They have a big aim…to revolutionise mobile app gamification. So when Pocket Games Soft chose ICE to herald their inception, they wanted to work with Evolve, the most experienced booth development company in the sector.

Our Response

Our design team were working on the concept in secret for months. They had once clear aim; to develop one of the most outrageous and confident debuts ever seen at ICE.
We started with the idea of building a space that looked just like a spectacular theatrical set, taking inspiration from rock concerts and car launch events to drive the design. Our client wanted a really high level of audience participation through staged iPhone 7 give-aways. So we knew we were going in the right direction when we suggested using low level cameras and voice mics to broadcast a live countdown and winner reaction across huge video walls.
The final design was stunning. Built around a huge 25m high level brand canopy with an independent theatrical lighting rig, we included two 10m video walls and a specially commissioned Pocket Games Soft logo to bring the brand vividly to life.  
At the centre of the ‘stage’ we developed an interactive product counter that accommodated 15 mobile devices and to really push the wow factor, we installed three hologram units to present the games in a stunning virtual world.

One of the most important areas of the booth was the game demonstration zone. This area featured 5 game themed demo pods where visitors were invited to learn more about each title through specifically programmed hand held devices. The design was completed with a reception counter and stage, where winner announcement and live interviews were streamed. We even provided a heightened VIP experience, through the inclusion of a business lounge and bar for 20, with VIP meeting rooms for 16 visitors.
An incredibly ambitious concept, for an incredibly ambitious company – Our Pocket Game Soft booth represents one of the most confident and inspiring launches ever seen at ICE Totally Gaming.

The Benefits

  • Massive brand impact to the main aisle and across the show hall
  • The highest level of brand and product promotion
  • Clearly defined demonstration areas providing better product understanding and better customer interaction
  • Optimised traffic flow and booth layout to maximise Pocket Game Soft meeting & demo opportunities
  • Refined and high quality business and meeting areas – a superb reflection of Pocket Game Soft’s brand values

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Evolve Creative Solutions Ltd
Suite 33
Barley Mow Business Centre
London W4 4PH

+44 (0)20 8987 6096
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