• A jewel-like vision at MWC 2016…
    Welcome to our new hospitality booth for Telenor

The Challenge

For 2016 Telenor were looking to move away from the bunker style booths of their past, to something much fresher with an edgier interpretation of the brand. Telenor’s brief was a real challenge – They wanted the concept to provide heightened company exposure as a major force in the mobile sector, while simultaneously promoting the company’s positive impacts on society, industry trends, technology and innovation!


Our Response

Our design team took inspiration from the idea of a perfect jewel, providing unparalleled clarity and perfection of form, but we turned to a totally unexpected material for this look and feel – polycarbonate roofing panels!

Normally used as a simple building material polycarbonate not only looks incredible, but it’s acoustic properties are second to none. We used it in 6m high panels to enclose the space, creating a very edgy modern feel for the hospitality and bar area, but one that was also beautifully quite inside.

We then took advantage of the booth’s fantastic position on a major walkway by positioning a leading edge three meter high LED video wall to maximise Telenor’s marketing opportunity to the thousands of people flowing past. We complemented the design with five meeting rooms giving capacity for 40 people, plus a VIP business lounge, bar area, kitchen and an interactive media demonstration area with stage. We even provided full technical support for the duration of the show to give our client total peace of mind.

But after all that, the most important final touch of warmth was achieved with a specially selected range of Telenor pendent lights that beautifully reflected the company logo and brought the space to life.

It’s our mission to have a positive effect on our client’s business at every show and we are delighted to report that Telenor’s visitors were bowled over by the booth and our client complemented both the stand design as well as the superb delivery and service provided by the Evolve project team.


The Benefits

    1. Total competitor differentiation at one of the most competitive shows on the planet
    2. A creative and unique interpretation of the Telenor Brand
    3. The highest quality business suite – ‘The best ever produced for Telenor’.
    4. Provision of the highest quality LED Walls currently available on the market
    5. Exceptional client service with show duration technical support