2018
Gamescom is now the most important show for our client THQ Nordic and with more than 300,000 visitors, our latest booth design had to be bigger and better than 2017
This year our focus was to make the THQ Nordic booth the most game driven, most atmospheric and most exciting environment at the show! We set-about giving every new game its own hyper-realistic environment which meant we went into incredible detail. From distressed ancient tombes, to monster trucks, bucking broncos and some of the best models at the show…our THQ Nordic booth was immense.
To complete the ultimate consumer and business experience, we then backed the brilliant gaming booth up with a beautiful fully featured business booth. It included a bar, kitchen, breakout area, lounge, meeting rooms for 60 and for 2018, even its own cinema! The catering was of the highest level and we even managed to include a retail store for Game Outlet…brilliant!
The Challenge
THQ has risen from the ashes. The notorious video game publisher is back with a new name and a bag of brilliant new games! Their aim was simple...‘‘Get as many players on to our games as possible and keep the traffic flowing!“
Our Response
We responded with one of the most ambitiously themed booths we have ever created and with 8 different games to promote, we set about developing a unique player driven environment for each! For The Guild we sourced a 17th century cart and turned wine barrels into game stations, for Aquanox we designed a walk-in submersible vessel, for Battle Chasers we built a Norman Castle complete with medieval gamestations and for Wreckfest we imagined a racetrack complete with live race rigs!
Our design team wanted the booth to feel more like a stage show with a huge theatrical presence to draw gamers into the space. So we positioned a stage at the centre of the booth and created a massive LED video wall backdrop. This made the live game promotions one of the most powerful at the show and the huge high level sign left visitors in no doubt that THQ was back!
The design was completed with a range of ‘mystical’ 18+ gamer rooms, a 50 player fast match area and a hyper-realistic martian landscape bringing 8ft characters from Biomutant to life!
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