Creating a targeted retail destination
In order to target the youth market and create an independent destination beyond simply shopping, we knew we had to think bigger than simply focusing on great merchandising. So we built the store around a compact sports gaming zone with playstations, benches and free samples. The wider store was completely remodelled, using stadium and sports focused materials and huge supergraphics.
Our client was overwhelmed by the final design and Eton Sports has become the centre for sports retail in the region.


