• Lights, Cameras.... Action
    Theatre meets marketing in a unique product launch

Mamas & Papas

Making an impression at the World’s biggest baby trade show is a difficult business, but that’s exactly what Mamas & Papas asked us to do as part of the launch for their new Mylo Pushchair.

Instead of shouting louder than everybody else, we worked directly with the Mamas & Papas Exhibit Team to create a booth that merged the authentic M&P shopping experience with a unique and softer form to entice visitors on to the booth and more importantly to keep them there for longer.



The Benefits

    1. Seamless design integration with the M&P Design Team
    2. A unique product launch experience
    3. Increased launch visitor numbers
    4. Integrated booth and store concept