ICE London is the biggest show in the world of gaming and our spectacular 5,000sqm Novomatic stand has been recognised with a double award win at the prestigious World Exhibition Stand Awards 2021.
This year Novomatic turned forty and to celebrate we gave their show-stopping stand a spectacular makeover. With cutting edge transparent LED walls, history zones, a live photo studio and an appearance by none other than The Hoff himself it was an award-winning performcance for Novomatic.

The stats are staggering:

Platinum award for Best stand at a gaming event (casino industry)
Diamond award for Best Stand 1000sqm
40,000 visitors
Three independent game sector hubs
200+ Gaming machines
24 meeting rooms
Destination Business Centre
VIP Boardroom
Café for 200 people
2 kitchens




Working with Evolve was a tremendous opportunity and as always I’m the one that throws the curve-balls and Evolve knocks them out of the park. The whole team at Evolve keeps coming up with great ideas, often ideas that we didn’t think of and going with them really paid off!

Novomatic: Head of Business Development

The Benefits

    1. Huge increase in visitor numbers year on year
    2. Total sector / competitor differentiation
    3. The largest stand ever built for the gaming sector
    4. 200+ Gaming machines
    5. Incredibly fast 4 day build schedule and 2.5 day dismantle