State Bank of India
Working directly with the brand agency We Are Stream, we took their SBI brand guideline and worked with them to establish a totally new 3D retail banking model. Both our implementation teams then came together to roll the concept out across the UK’s pilot sites.
The brief to us from the State Bank of India was clear – ‘We want banks that don’t perform like any other…they need to be SBI and SBI only!’
We addressed and updated every aspect of the banks performance, from the external signage and façade design, to the total interior scheme, customer journey…even how visitors were greeted as they entered the bank. The result was a new vibrant SBI Banking Concept but more importantly the start of a new banking culture; reassuring current customers and inspiring new ones!