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ICE Totally Gaming 2015

It was another great year for us at ICE 2015. We took our sector defining booth for Novomatic and added an incredible online interactive centre. We made Evolution Gaming’s new booth better than ever and we increased CPI’s visitor numbers yet again.

Leading the biggest gaming show in the world with the number one booth in the industry…welcome to Novomatic!

We are the number one booth supplier for the Global Gaming Industry and we prove it every year at the biggest Gaming show in the world, ICE. This year, ICE attracted more than 25,000 people and our booths took full advantage of these incredible statistics by attracting more visitors than ever.

Our Novomatic concept keeps pushing the boundaries of booth design, and at 4,500m2 and growing, it’s closer to an event stadium than booth. This year we helped launch Novomatic’s online products with a brilliant interactive gaming centre and created the perfect platform for the latest curved VIP Machines with a performance stage right at the heart of the booth.


Evolution Gaming
Evolution Gaming had a new position at ICE, right next to their competitors. We responded with a new double deck booth unlike any at the show. Its graphical impact was huge, while its minimal emphasis stood head and shoulders above the competition.

We are the number one booth supplier to CPI and our ICE brief this year was simple…get more people onto the booth! For the third year in a row that’s exactly what we did through a combination of open product demonstrations and bold graphical booth display.