Massive wrap-around high-level LED walls saw content pouring round the booth and leaping down towards show aisles. This curved booth made the most of a corner position and absolutely dominated the show floor with some of the highest-impact visuals ever seen at ICE London.
sleek and polished
The dramatic curves of the booth swept around into a sleek and polished showroom. This futuristic gallery installation highlighted the seven brands in the Evolution family, giving each with their moment to shine. A series of immersive semi-circular pods spotlighted each of the different brands. At the heart of the booth was the disco inferno grand double staircase leading up to one of the largest hospitality spaces at the show and a suite of 5-star meeting rooms.
vip hospitality
On the 355 sqm upper deck the innovative circular bar mirrored the overall shape of the booth and featured a ceiling disk installation, with synchronised lighting. The café seating area cocooned behind the LED video wall followed the curve of the wall and offered seating for over 200 guests.
five star meeting rooms
Around the bar and café seating were four private meeting rooms with full air conditioning, video screens and chic luxury furniture. Four lounge meeting spaces in the inner bar area offered semi private meeting spaces and the 36 café tables had space for more informal networking.
architectural design
At Evolve we are lucky to have some real structural experts on the team, plus more than a decade of experience, which means we can attempt the most adventurous builds. This huge circular double-deck steel structure was assembled in two days and offered absolute stability and integrity. .
working in partnership
We are lucky to enjoy a long-term partnership with Evolution at ICE London. Read about the immersive Las Vegas experience we designed and built for them at ICE 2020.
