dynamic and colourful
ICE Barcelona is an amazing show and a huge opportunity for exhibitors to start their year with new product launches and crucial meetings. We created a dynamic, multi-sensory environment that mirrors Imagine Live's innovative approach to live gaming. This is the second year of our partnership, and we've deliberately built on the recognisable brand architecture established in 2025 to create instant familiarity, then amplified the immersive and interactive elements to exceed visitor expectations. The result is a stand that feels both reassuringly consistent and excitingly new.
A symmetrical design of four spheres face out to each corner, each one providing a strong visual impact and a distinct zone for product demonstration or business hospitality. An incredible 360 video immersive cube is tucked away on one side but the centre of the stand is where it gets really exciting. A stunning new Matrix LED installation provides a dynamic and colourful focal point in the luxurious VIP hospitality area with padded booths and feature bar.
Brand differentiation
Imagine Live's core values, innovation, immersive entertainment, and premium quality are embedded in every design decision. The integrated LED architecture doesn't just display content; it creates a cohesive brand world where technology enhances rather than overwhelms. The curved screens and flowing content demonstrate the fluidity and sophistication of Imagine Live's gaming experiences, while the premium materials and thoughtful spatial design reflect their position as a quality-focused provider.
The stand's architecture speaks to Imagine Live's forward-thinking approach: we've created a space that feels like stepping into the future of live casino gaming rather than viewing it from outside.
interactive product demonstrations
Imagine Live have a range of live dealer casino games,. They wanted to make their product demonstrations much more immersive and interactive. We used the front two spheres as high profile demonstrations that you could step right into, with wrap-around curved 7 x 5.5m LED walls, floor lighting and touch screen panels. One of these featured a live dealer experience which attracted queues throughout the show.
For a real wow factor the immersive cube at the side of the stand took this product experience to the next level with a 360 degree video experience that was breath-taking and memorable.
We enjoyed the experience a lot of working with Evolve. We had a lot of ideas, Evolve had a lot of ideas and it's nice to have a partnership. We're super happy with how it looks and I think you really can get a feel for all the different products when you walk on. There's a really good immersive experience with all the pods we have for the different brands and we've loved being on here for these few days of the A huge thank you to Evolve Creative Solutions for an outstanding collaboration and a truly impressive stand of Imagine Live at ICE Barcelona 2025!
The attention to detail, innovation, and execution made our presence at the event unforgettable.
Looking forward to future projects together!
Hasmik Mkrtchyan
Chief Marketing Officer, Imagine Live
working in partnership
We are lucky to work with some amazing brands at ICE. Read about the some of the immersive experiences we have designed and built for ICE since 2008.
