Made to be seen
The sweeping curves of the booth we designed for STMicroelectronics stood out in a hall full of straight lines. We delivered cleverly zoned technology experiences, a full business hospitality and bar area and professional meeting rooms.
The booth was oriented to be visible from the major walkway through the show, with large overhead screens that made it unmissable from either direction. These 3.5 x 2 metre screens were complemented with overhead banners and a huge 7 x 3 metre curved LED wall, which divided the technology display zone from the hospitality area.
technology showcase
The front of the booth was dedicated to dynamic reusable demonstration displays, showcasing the amazing technology that our client has developed. We had a total of 50 small screens across the different areas of the booth, with display desks and some eye-catching elevated displays for visibility and interest.
Different flooring types worked with the overhead banners to signpost the different zones, even when the booth was absolutely packed with visitors.
business hospitality
The sweeping curves and natural textures created a warm and comfortable hospitality area. The slatted, planted walls allowed visibility across the show while providing privacy. A fully-stocked, professional café bar was integrated into the hospitality zone, with a range of informal seating options, from a comfortable lounge environment to café tables and standing tables in the networking area.
The five executive meeting rooms along one edge of the hall were professional branded spaces. We made them comfortable to work in with air conditioning, dimmable lighting and full connectivity to ensure maximum productivity for our client at the show.
