Flexible and welcoming
We have enjoyed working with Telenor Group at Mobile World Congress, Barcelona several times since 2016. This year our design team took inspiration from Telenor's mission to connect people, creating a welcoming space where both formal and informal meetings could take place. The flexible open area was used for presentations, a silent disco and the "blue hour" chill out zone every day. There were also meeting rooms, a podcast room and product demonstration studio hidden behind the curved wall.
We wanted to create a unique concept which was totally different from the competition and the LED curtain with pre-programmed light patterns delivered real stand out. The planting delivered a softer edge to the perimeter wall, with curved LED lighting that matched the shape of the wall and the Telenor Group logo.
design evolution
The photos below show how the design of the Telenor booth has evolved over the years, whilst keeping a recognisable and consistent brand presence.
