Two Standout iGaming Builds at SiGMA Americas
Elizabeth Haworth • 22 April 2025
evolve showcases two new clients in São Paulo
Last week, São Paulo played host to SiGMA Americas 2025 – one of the biggest events on the iGaming calendar – and Evolve Creative Solutions Ltd was right at the heart of the action. We’re proud to have designed and built two high-impact exhibition stands that stood out on the busy show floor and brought our clients’ brands to life in bold, memorable ways.
Two stands. Two unique brands. One shared goal: impact.
Our first build was for a major international sportsbook and igaming operator. The brief was clear: create a space that draws attention and drives conversation. The result? A sophisticated, circular structure with clean lines, vibrant lighting, and a VIP bar area with a central LED tree sculpture that perfectly brought the brand to life. Every detail was considered, from flooring and illuminated signage to strategically placed screens showing product demos. The feedback from the client – and their visitors – was overwhelmingly positive, with strong lead generation and nonstop foot traffic across all three days.
The second stand we delivered took a different approach with a high impact design that commanded attention from across the hall. The height and space of the tunnel design allowed us to profile all the brand-new slot game releases - packed with thrilling features, stunning visuals, and next-level gameplay. The stand buzzed with energy as the client was able to showcase their award-winning games and latest releases. High-gloss finishes, layered textures, and integrated tech gave the stand a premium feel, while touchscreen displays kept visitors engaged. We also built in clever storage and flexible seating, making it easy for the client’s team to host meetings, give product walk-throughs, and manage high volumes of traffic without ever feeling cramped.
Why it worked
At Evolve CSL, we don’t just build exhibitions stands – we create brand spaces that work hard. These two projects in São Paulo are a perfect example of that. They were designed to reflect the identity of each brand, tailored to their objectives for the show, and engineered for function and flow.
We also handled everything end-to-end: from concept and visualisation to logistics and on-site install. Our team was on the ground to make sure everything ran smoothly, and we delivered both stands on time, on budget, and without compromise.
What’s next?
With SiGMA Americas behind us, we’re already moving onto the next wave of booth design projects across Europe and the US. Whether it’s a 150sqm booth or a 5000sqm build, we bring the same focus: clarity of concept, precision in execution, and real value for every client.
If you’re exhibiting at an upcoming event and want a stand that stands out, let’s talk.
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Electronica in Munich is one of the biggest dates in the tech exhibition calendar, and in 2024 we delivered what turned out to be one of the standout spaces at the show for our fantastic client, Analog Devices. We set the bar high for 2024 and with Electronica 2026 coming around fast, we're talking to our Creative Director, Richard Bartlett, about what makes a great exhibition space at a show like this. Tech show audiences are different. They're not browsing, they're evaluating. Engineers, procurement leads and product specialists who have come specifically to compare, interrogate and decide. A stand that works at a consumer show won't necessarily work at Electronica or Embedded World and understanding that difference is where good exhibition design starts. So what does work? Clarity of proposition . Visitors should understand within seconds what you do and why it matters to them. Busy show floors are unforgiving and if your messaging requires effort, most people won't bother. Functional, interactive demonstrations . At a tech show, people want to see products working, not just described. Demo zones need to be designed around the experience of using something rather than simply displaying it - intuitive, engaging, and staffed by people who know the product inside out. Space to have a real conversation . The best tech stands balance open, accessible zones with quieter areas where meaningful dialogue can happen. The demo that impresses is only useful if there's somewhere to follow it up. Practical hospitality . A coffee and somewhere to sit might sound simple, but at a long show day it matters more than you'd think. Hospitality that feels considered rather than bolted on keeps people on your stand longer and leaves a much better impression. Credibility in the details . At a tech show, the quality of your stand is part of your brand story. Poor finishes, bad lighting or a layout that feels like an afterthought sends a message you probably don't intend. Reusability built in from the start . The brands that show up consistently and confidently across multiple shows tend to think about their stand as a long-term asset rather than a one-off expense. Evolve have been delivering stands at Electronica, Embedded World and across the global tech exhibition calendar for years. If you're planning for November, now is the time to start that conversation. Have a look at some of our previous work in this sector here .
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