Last week, São Paulo played host to SiGMA Americas 2025 – one of the biggest events on the iGaming calendar – and Evolve Creative Solutions Ltd was right at the heart of the action. We’re proud to have designed and built two high-impact exhibition stands that stood out on the busy show floor and brought our clients’ brands to life in bold, memorable ways.

Our first build was for a major international sportsbook and igaming operator. The brief was clear: create a space that draws attention and drives conversation. The result? A sophisticated, circular structure with clean lines, vibrant lighting, and a VIP bar area with a central LED tree sculpture that perfectly brought the brand to life. Every detail was considered, from flooring and illuminated signage to strategically placed screens showing product demos. The feedback from the client – and their visitors – was overwhelmingly positive, with strong lead generation and nonstop foot traffic across all three days.

The second stand we delivered took a different approach with a high impact design that commanded attention from across the hall. The height and space of the tunnel design allowed us to profile all the brand-new slot game releases - packed with thrilling features, stunning visuals, and next-level gameplay. The stand buzzed with energy as the client was able to showcase their award-winning games and latest releases. High-gloss finishes, layered textures, and integrated tech gave the stand a premium feel, while touchscreen displays kept visitors engaged. We also built in clever storage and flexible seating, making it easy for the client’s team to host meetings, give product walk-throughs, and manage high volumes of traffic without ever feeling cramped. 

At Evolve CSL, we don’t just build exhibitions stands – we create brand spaces that work hard. These two projects in São Paulo are a perfect example of that. They were designed to reflect the identity of each brand, tailored to their objectives for the show, and engineered for function and flow.

We also handled everything end-to-end: from concept and visualisation to logistics and on-site install. Our team was on the ground to make sure everything ran smoothly, and we delivered both stands on time, on budget, and without compromise.

With SiGMA Americas behind us, we’re already moving onto the next wave of booth design projects across Europe and the US. Whether it’s a 150sqm booth or a 5000sqm build, we bring the same focus: clarity of concept, precision in execution, and real value for every client.

If you’re exhibiting at an upcoming event and want a stand that stands out, let’s talk.